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And the figure keeps rising. The platform is home to over four million creators as of the most recent data. That is about the population of a city like Berlin or Los Angeles, to put things in perspective. That number was closer to one million only a few years ago. The rate of growth has been nothing short of phenomenal. Her income has been reported in the tens of millions, proving that you don't need a red carpet background to succeed.

She entered the platform without any prior fame and built an empire through consistent engagement and a very specific niche. For example, Sommer Ray provides lifestyle vlogs, diet plans, privacy policy and exercise regimens in addition to more explicit content. The fitness influencer is another category where the highest earners predominate. Many begin with nothing more than a smartphone and an innate charm. How do creators begin? As they expand, some creators make investments in lighting, cameras, or editing software.

The barrier to entry is low. In addition to processing payments, the platform offers basic marketing tools.